Over thirty years of experience in senior management and consulting roles, including:
- VP Marketing for Medifast, Inc. (NYSE: MED), a leading portion-controlled weight loss program
- Tripled sales from $25M to $75M in 3 years
- Refocused the brand and marketing efforts to consumers
- Reduced cost of customer acquisition
- Increased customer retention
- Launched a highly successful website featuring interactive online tools and community
- VP Marketing for Wellness Layers, Inc., a leading provider of online private label health and nutrition web portals, including interactive tools and Web 2.0 community.
- Developed significant new B2B relationships nationwide within the nutrition, wellness, fitness, food and pharmaceutical industries
- Assisted clients in leveraging their content to drive business growth and improve the online customer experience.
- VP Sales Development for Lion Brothers, Inc., a world leader in embroidered emblems
- Developed significant new international B2B relationships within the apparel industry
- Conceptualized and promoted the highly successful LionFlex product line
Education:
Wharton School, U of Pennsylvania, B.S.
Georgetown University Law Center, J.D. 